Strategic finance and people leadership for scaling SaaS and AI businesses

Fractional CFO support and HR consultancy for investor-backed scaling SaaS and AI businesses. We help founders build the financial infrastructure and HR foundations that turn fast growth into a business ready for its next stage.

The founders we work with have typically scaled quickly enough that reporting, forecasting, and financial infrastructure haven't kept up. Often, the same is true of HR, with policies, systems, and performance processes that worked at 10 employees start creating real risk at 40.

Growth often outpaces finance and HR infrastructure at the same time, for the same reason. SaaS Scaler offers both services under one roof: Kirsten on the numbers, with CFO-level financial infrastructure and strategic reporting, and Lindsey on the people side, with HR compliance, performance frameworks, and the systems that let a growing team scale without losing what makes it work. It's an embedded partnership for the two things every scaling business eventually has to get right.

Book a Finance Intro Call

Meet the Team

Two specialists, one embedded partnership, helping founders get board-ready numbers and a people function that can keep pace with growth.

Kirsten Munn - Fractional CFO

ICAEW (ACA) & US CPA, 20 years across Big 4 firms and VC-backed SaaS scale-ups.

Lindsey Gaskin Dodd - HR Consultant

Assoc CIPD, 25 years business experience, Former Head of People, Operations & Culture.

Meet Kirsten, Your SaaS Finance Partner

Meet Kirsten, Founder of SaaS Scaler. ICAEW Chartered Accountant and US CPA with 20 years' experience across the UK, US, and Japan - including Big 4 training (Deloitte, KPMG, EY) and senior finance roles in PE and VC-backed SaaS scale-ups.

She applies a structured framework that starts with the foundations - cleaning up reporting, building a SaaS P&L, implementing the right systems - then moves to growth: 5-year forecasts, cohort analysis to identify your ideal customer profile, KPI dashboards aligned to OKRs, and the international tax expertise to scale across borders.

She embeds herself in clients' businesses to identify the real revenue, profit, and cash drivers, then builds clean systems that turn data into strategic advantage.

Who Is Kirsten Munn?

Kirsten is a Fractional CFO for investor-backed SaaS and AI businesses — ICAEW (ACA) and US CPA qualified, with two decades of experience spanning Big 4 firms, international roles, and senior finance positions in PE and VC-backed scale-ups. She is the founder of SaaS Scaler.

She currently works with 3 clients ranging from pre-revenue to £6M ARR, embedding herself as a strategic finance partner. Based near Liverpool, UK, she works remotely across multiple time zones and currencies.

20

Years Experience

Across Big 4, industry, and fractional roles

£6M

Max Client ARR

Current client ARR range: £0K–£6M

3

Big 4 Firms

EY, KPMG, Deloitte — rigour at the core

What I Do

I embed myself in your business as your Fractional CFO — typically one or two dedicated days per week — working alongside your existing team to bring strategic financial leadership without the cost of a full-time hire.

My clients are typically SaaS and AI businesses with up to £10M ARR that are scaling internationally and need someone who understands subscription economics, investor expectations, and the operational reality of building a business.

My Career Journey

1

EY Tokyo

Started in Big 4 tax — working across UK, US, and Japanese tax in my early twenties.

2

Into Industry

Moved into senior finance roles at PE and VC-backed SaaS scale-ups.

3

KPMG & Deloitte

Continued Big 4 career, building deep technical rigour across international tax and compliance.

4

SaaS Scaler

Founded SaaS Scaler — bringing Big 4 rigour and hands-on scaling experience to fractional clients.

That combination — Big 4 rigour, international experience, and hands-on scaling work — is what I bring to every client engagement.

Credentials & Deep Expertise

Qualifications

  • ICAEW (ACA) — Chartered Accountancy
  • US CPA — Certified Public Accountant
  • Advanced Financial Modelling — Financial Modelling Institute

Beyond Client Work

  • Liverpool & North West Tech Community — Actively attending events and building relationships with founders and investors across the Liverpool and North West UK startup ecosystem.
  • AI in Finance — Early Adopter, Healthy Sceptic — I use Claude for research, analysis, and writing support — but maintain healthy scepticism about where AI adds genuine value. The best finance leaders will use AI as a tool, not a replacement for rigorous thinking.

Areas of Deep Expertise

  • SaaS Metrics & Subscription Economics — ARR, MRR, GRR, NRR, LTV, CAC, CAC Payback, ROSE
  • International Tax & Transfer Pricing — UK, US, and Japan
  • Accounting Standards — UK GAAP, US GAAP, and IFRS
  • Financial Modelling & Forecasting — advanced Excel and Fathom
  • Investor Relations & Fundraise Prep — data rooms and investor-ready numbers
  • Multi-Entity Consolidation — across currencies and accounting systems

GET IN TOUCH — Let's Talk About Your Business

If you're a SaaS or AI founder with revenue up to £10M ARR and you need strategic finance leadership, I'd love to hear about your business. Book an intro call to see if we're a good fit.

Book an Intro Call

A no-pressure conversation to understand your business and see if there's a fit.

Connect on LinkedIn

Follow along for regular posts on SaaS finance, fractional CFO insights, and what I'm learning.

Meet Lindsey, your HR Partner

Who is Lindsey?

Over 20 years' experience across HR, finance, and operations, including building HR functions from the ground up for scaling businesses.

Lindsey is a CIPD accredited HR Consultant with over 20 years' experience across HR, finance administration and business operations, spanning industries including education, healthcare, recruitment and SaaS.

Lindsey has built HR and finance functions from the ground up, developing policies, systems, and processes that give growing businesses the people infrastructure to match their ambitions. Her work spans HR compliance and documentation audits, HRIS implementation and utilisation, performance management frameworks, onboarding design, and culture and ways-of-working reviews. She specialises in helping leadership teams move from unclear risk to a prioritised, actionable plan.

She brings the same practical, evidence-first approach to HR that Kirsten brings to finance: starting with an honest, thorough, evidence-based picture of where a business actually stands before recommending what to prioritise. Every recommendation is grounded in what's actually happening in the business, not assumptions about what a company of your size and type usually needs.

GET IN TOUCH — Let's Talk About Your Business

If you're a founder or SME and you need HR support, I'd love to hear about your business. Book an intro call to see if we're a good fit.

Book an Intro Call

A no-pressure conversation to understand your business and see if there's a fit.

Connect on LinkedIn

Follow along for regular posts on all things People Operations.

Services

CFO Services

Strategic financial leadership for scaling SaaS and AI businesses, from clean reporting and SaaS metrics to 5-year forecasts and fundraise readiness.

HR Services

HR consultancy for growing businesses, compliance and documentation reviews, performance frameworks, onboarding, and culture, built to keep pace with your growth.

Ready to get clarity on your numbers or your people?

SaaS Scaler Limited is a Limited Company registered in England and Wales. Company Number: 16087861. Director: Kirsten Munn, ACA, CPA

Registered Office: 7A Dunraven Road, West Kirby, Wirral, CH48 4DR, United Kingdom SaaS Scaler Limited is a firm of Chartered Accountants and is regulated by the Institute of Chartered Accountants in England and Wales (ICAEW).